According to Counterpoint India’s refurbished smartphone market slowed during the first half of 2025, following a 9% year-on-year rise in the same period last year. Organized players struggled to maintain momentum, while unorganized marketplaces continued to thrive. Despite the slowdown, the sector remains on a long-term growth trajectory.
Apple iPhone continues to lead growth
Among refurbished devices, the Apple iPhone continues to record the strongest growth in India. The brand’s popularity in both urban and emerging rural markets underlines its dominance within the secondary segment. Trade-ins remain the most promising channel for supply, yet volumes continue to fall short of overall demand.
Supply challenges remain a pressing issue
Supply is one of the biggest concerns for businesses operating in India’s secondary smartphone market. While consumer appetite is evident, consistent inflows of quality used devices remain difficult to secure. This challenge is amplified by the fragmented structure of India’s unorganized resale ecosystem.
Rural India offers untapped opportunities
Rural India remains relatively untapped when it comes to refurbished smartphone adoption. Expanding distribution channels outside major cities is seen as a key driver of future growth. Combined with government initiatives, this untapped potential could help the sector expand significantly in the medium term.
Government initiatives may provide momentum
The Indian government is set to introduce policies supporting the secondary industry across multiple fronts in the coming quarters. These initiatives aim to boost formal trade-in programs, improve consumer trust, and encourage a more structured refurbished market.
Market outlook remains cautiously optimistic
While 2025 may bring further speed bumps, the Indian refurbished smartphone industry appears to be maturing. Despite immediate challenges, the sector is moving in the right direction toward sustainable long-term growth.
Market
Trade-in
Repair
Refurbishing
