The global smartphone market is feeling the pressure of rising production and distribution costs. Due to macro-economic instability, market volatility and recently imposed U.S. tariffs on electronics, prices for new smartphones are trending upward. Premium models, including the Apple iPhone, are particularly affected, with retail prices set to increase further in 2025, this according to a recent survey of the analysts of IDC.
Used smartphone demand is accelerating
In response, consumers are increasingly turning to used and refurbished smartphones. This shift is driven by affordability and environmental awareness. The secondary mobile market is not only benefitting from cost-conscious buyers but also from improved transparency in trade-in pricing and better access to high-quality pre-owned devices. As a result, average selling prices for used Android and Apple iPhone models are also climbing.

Tariffs impact global supply chains
The recent U.S. tariffs on Chinese electronics have affected the entire supply chain. As costs rise, so do retail prices for new smartphones. This has triggered a ripple effect, as more consumers seek alternatives. Secondary market sellers are responding with competitive pricing, which further supports growth in refurbished device sales across Europe and North America.

Trade-in values are increasing steadily
The competitive nature of the trade-in ecosystem is also contributing to market growth. As companies improve pricing transparency and customer experience, trade-in values are rising. Consumers are now more likely to exchange older devices for credit, further fueling the circular economy.
Market

Trade-in

Repair

Refurbishing






