Dutch IT refurbisher Flex IT has joined the HP Certified Refurbished Partner Licensing Program, further strengthening its commitment to high-quality circular IT solutions. This marks a shift from its own HP Approved Selection program to the globally recognized HP Certified Refurbished brand. Flex IT’s journey with HP began in the Netherlands with the HP Approved Selection by Flex IT. After successful expansion throughout the Benelux and Nordic regions, this new step consolidates its role as a key player in HP’s circular economy initiatives. Flex IT’s transition to the HP Certified Refurbished program aligns with industry trends favoring certified refurbishment processes to ensure quality and customer trust.
Industry leaders emphasize collective action
Aat Van De Polder, Business Development Director at Flex IT, highlights the significance of this partnership. "The collaboration between Flex IT and HP is a prime example of how we can accelerate the transition to a circular IT market. Our shared goal is to provide high-quality circular products to customers and drive the circular movement forward. I see this as a model for the industry - proving that demand for circular IT is growing and that collective action is essential to making it the standard."
HP’s commitment to certified refurbishment
HP’s Certified Refurbished Partner Licensing Program is designed to guarantee refurbished products meet the highest quality standards. The initiative ensures that all certified products undergo a strict refurbishment process using HP-approved components. By maintaining close oversight, HP provides partners with a framework that supports quality assurance and consumer confidence. The program was first launched with Swedish refurbisher Foxway, making Flex IT the latest addition to this exclusive partnership network.
Building trust through certification
For partners like Flex IT, the program offers a clear advantage in a competitive market. By gaining HP certification, refurbishers differentiate themselves from unauthorized resellers and benefit from HP-backed warranties and customer service. This level of assurance enhances customer trust, driving increased adoption of refurbished products. As sustainability and circularity become business priorities, certified refurbishment models gain traction, creating long-term value for both partners and customers.
A step forward for sustainable IT
The HP Certified Refurbished Partner Licensing Program reflects HP’s broader sustainability strategy. By providing a structured and transparent refurbishment process, the program ensures that refurbished products match new ones in both reliability and performance. This initiative fosters a more responsible IT industry, encouraging companies to invest in long-lasting, high-quality circular solutions. With its commitment to certified refurbishment, Flex IT strengthens its position as a leader in sustainable IT, ensuring that more devices receive a second life instead of ending up as waste.
Market
Trade-in
Repair
Refurbishing
