Google has launched a new initiative for US consumers looking for sustainable and affordable smartphone options. Through its Certified Refurbished Phone program, available exclusively on the Google Store, buyers can now purchase pre-owned Pixel phones—starting from the Pixel 6 series—at discounts of up to 40% off the original retail price. It remains unclear if or when Google will expand this program beyond the U.S. However, this move signals Google’s growing commitment to the global secondary market, where it is likely the most active brand after Apple. Google’s trade-in program is known for providing substantial value to consumers; in some cases, such as in Japan, Google has even offered customers a brand-new Pixel device in exchange for trading in last year’s model. It’s uncertain whether Google will limit its Certified Refurbished program to consumers only or extend it to the secondary industry as well. Recently, Google has been increasing its market share, particularly in the U.S., Europe, and Japan, while other regions continue to lag behind.
What qualifies as a refurbished Pixel?
To meet Google’s refurbished standards, each Pixel phone undergoes thorough inspection, covering key components like the battery, housing, and screen. If repairs are needed, Google’s technicians use only authentic Google parts, ensuring high quality. Each refurbished device also comes equipped with the latest Android OS and is packaged in a brand-new, 100% plastic-free box. To add confidence for consumers, Google offers a one-year limited warranty and access to full customer support, aligning the experience closely with purchasing a new Pixel. Currently, it remains unclear who is handling the refurbishment process for Google.
A step toward sustainability
Google’s commitment to sustainability is evident throughout its hardware lineup, which includes Pixel, Fitbit, and Nest devices. The Certified Refurbished Phone program furthers this mission by promoting device longevity and reducing electronic waste. In addition, Google’s refurbished Pixels come in eco-friendly packaging that mirrors the sustainability practices of its new products.
Why refurbished Pixel phones are a smart choice
Google’s refurbished Pixel program offers multiple benefits: affordability, quality assurance, and sustainable choices. Consumers can find various models—such as Pixel 7, Pixel 6 Pro, and Pixel 6a—now available on the Google Store. To make the purchasing process more accessible, Google also provides financing options, including 0% APR for up to 36 months in the US. This shows that Google is taking this extremely serious.
Plus, each refurbished Pixel device will receive the latest features and updates via Google’s regular Pixel Drops, ensuring continued functionality and innovation.
This new program not only makes Pixel phones more accessible to a broader audience but also reinforces Google’s dedication to environmental responsibility. With plans to expand the program, Google aims to provide more options for consumers who value both tech innovation and sustainability.
Source: Google
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