Google and Cashify have announced a strategic partnership that will transform the refurbished smartphone market in India. This collaboration will see certified refurbished Google Pixel devices being sold with the backing of both brands, providing consumers with a trusted and high-quality alternative to new devices. The alliance leverages Cashify’s extensive network and expertise in recommerce, while Google ensures the use of authentic components and a reliable certification process. This move is expected to bolster consumer confidence in refurbished electronics and advance the circular economy in India.
The best of both worlds
This partnership is designed to offer consumers the premium Google Pixel experience at an accessible price point. Each refurbished Google Pixel device is put through a rigorous certification process, which includes a comprehensive 32-point quality check to ensure it meets Google's high standards. The checks are crucial because all devices are resold and have to be in perfect working condition. A key part of the refurbishment process is the exclusive use of original Google Pixel spare parts, guaranteeing that the devices maintain their performance and integrity.
Comprehensive warranty and service
A significant benefit for customers is the peace of mind that comes with their purchase. Every certified refurbished Google Pixel phone will include a 12-month warranty. The warranty is a crucial element that distinguishes these devices from a typical second hand purchase. Furthermore, all service and repair needs will be handled through Cashify’s extensive network of over 200 shops located across India. This wide-ranging physical presence ensures that customers have easy access to professional support and repair services, creating a seamless and trustworthy after-sales experience.
Making refurbished technology accessible
To make these certified refurbished Google Pixel devices even more accessible, Cashify will offer a free 6-month extended payment plan. This allows customers to spread the cost of their purchase over time without any additional fees, a feature that could be particularly appealing to budget-conscious consumers. This financial flexibility, combined with the lower price of refurbished devices, makes premium technology available to a broader segment of the Indian population, fueling the growth of the recommerce industry.
The story behind Cashify
Cashify, formerly known as ReGlobe, was founded in 2009 by Mandeep Manocha, Nakul Kumar, and Amit Sethi. The company began its journey as a consultancy focused on e-waste management. However, in 2013, the founders recognized a significant opportunity in the consumer market and pivoted their business model. They rebranded as Cashify, establishing a popular online marketplace for buying and selling used electronic gadgets, with a primary focus on smartphones. The company’s innovative business model centers on extending the lifecycle of electronic devices, providing a sustainable and affordable option for consumers. Cashify has since grown into a leading end-to-end solutions provider, with a robust network of online and offline stores, and has successfully secured multiple funding rounds to expand its operations and market footprint.
Market
Trade-in
Repair
Refurbishing
