GET-RE has quickly established itself as one of Europe’s fastest-growing high-tech companies in the mobile device circular economy. The company specializes in automated trade-in solutions for used smartphones, helping retailers and telecom operators streamline buyback and refurbishment processes. Its core products allow consumers to assess the value of their devices within minutes, combining artificial intelligence, automated diagnostics, and instant transaction capabilities.
AI-driven valuation at the heart
GET-RE uses advanced AI algorithms to test the physical and technical condition of Apple iPhones and other smartphones. Within seconds, users receive a guaranteed trade-in offer, either in cash or as credit toward a new purchase. The system connects to GET-RE’s cloud-based platform, which manages the entire buy-back cycle, from valuation to logistics and resale. This technology ensures consistency, transparency, and efficiency, reducing the margin for human error while supporting the growing need for sustainable device reuse.
One name, one vision
When the company first entered the market, it operated under two names: GET-RE for the company and ReBox for its main product. A year later, founder and CEO Itzik Chayun announced a strategic rebranding that unites both under one name. “The truth is: one name is all we need. From now on, REbox becomes GET-RE. One vision, one brand, one platform,” said Chayun.
Circularity drives growth
This rebranding reinforces GET-RE’s focus on circularity within the smartphone market. The unified brand now reflects its broader mission: to enable consumers and retailers to GET-REfund, GET-REuse, GET-REcycle, and GET-Refurbish. With sustainability and transparency as core principles, GET-RE’s solution reduces electronic waste, extends device lifespans, and provides new value streams for retail partners.
A future-ready trade-in ecosystem
By integrating artificial intelligence, automated testing, and cloud-based management, GET-RE supports a more sustainable and profitable circular economy for smartphones. The company’s platform is already used by several European retail chains and telecom operators. As demand for refurbished smartphones continues to rise, GET-RE’s technology offers a scalable, high-accuracy solution to meet both customer and environmental expectations.
Market
Trade-in
Repair
Refurbishing
