Automated trade-in kiosks, which first appeared in Europe a few years ago, were initially bulky, clunky machines. These vending-like devices often left consumers feeling uncertain about what would happen to their devices once inserted. However, the industry has undergone a remarkable transformation. Today’s kiosks, like the REbox, are sleek, sophisticated, and fast, making the process of trading in old smartphones not only easier but also more transparent and trustworthy. These advancements are paving the way for global expansion, with GET-RE leading the charge.
Revolutionizing trade-ins with REbox: a sleek, efficient solution
GET-RE, has rebranded its kiosks as "REbox." This strategic move is designed to establish a clear and recognizable market identity for the company and its innovative technology. The new REbox all-in-one POS trade-in machines are now smaller, more elegant, and highly accurate. Unlike their predecessors, these new devices offer a seamless trade-in process, empowering consumers by showing them exactly what is happening every step of the way. This transparency, combined with a faster, more accurate evaluation process, makes the experience smooth and trustworthy. But there is more. GET-RE offers with REbox a broad trade-in solution far beyond just a kiosk. Their system provides a complete ecosystem that manages the entire customer journey, including payment to the customer and secure phone storage. The system also incorporates logistical tools to ensure the entire process is managed efficiently and seamlessly.
AI-powered technology meets sustainability
REbox uses artificial intelligence to evaluate old smartphones and provide users with instant value vouchers. This highly efficient technology makes the trade-in process not only seamless but also environmentally friendly.
Expansion plans across Europe
As part of its European expansion strategy GET-RE is planning agreements with major players in Switzerland, Italy, and France in the coming months. This expansion is part of a broader effort to increase the adoption of refurbished and used phones and create a robust network of REbox machines across Europe. A recent major milestone for GET-RE came with its partnership with Interzero, a prominent German provider of circular solutions, specifically for the German market. “We’re not just talking about technology here; we’re talking about a critical step toward sustainability,” said Jan Höschel, CEO of Interzero Product Cycle. “By simplifying the trade-in process, the companies hope to reduce e-waste, conserve resources, and make sustainable choices more accessible for everyday consumers”.
“Our belief is simple: providing consumers with an easy and seamless trade-in process is key to driving the adoption of refurbished phones,” said Itzik Chayun, CEO of GET-RE. This mission aligns with the principles of the "Start with Why" framework, which focuses on making sustainability more accessible and reducing environmental impact.
Driving trust with high conversion rates
One of the most impressive metrics for REbox is its high conversion rate: 35% of users who receive an offer, proceed to complete the trade-in process. This number highlights the system's effectiveness in gaining consumer trust and providing an intuitive, user-friendly experience. GET-RE is focused on making the process as easy as possible, believing that simplicity and efficiency are central to building lasting trust and encouraging more people to embrace sustainable practices. REbox is designed not only to streamline in store trade-ins but also to drive significant other benefits for retailers. Having a REbox helps retailers to increase store traffic and give consumers a enhanced shopping experience. And this will result ultimately in increasing sales.
Global roll-out and plans
GET-RE is already seeing success with its trade-in devices in Israel, in collaboration with the electronics retailer BUG, which plans to deploy 10 more REbox units across the country. This partnership marks a key moment in GET-RE's global expansion. The company is also preparing for installations in Dubai, while continuing to grow its presence in Europe. With a scalable business model, GET-RE is primed for rapid international expansion and aims to transform the way consumers approach their old electronics.
Meeting the demand for kiosks: new manufacturing partnerships
To ensure a steady supply of REbox all-in-one trade-in machines, GET-RE has partnered with Retail Robotics, a Polish company specializing in last-mile logistics solutions. Retail Robotics, founded in 2018, focuses on manufacturing innovative systems for parcel delivery and automated pick-up. By collaborating with this firm, GET-RE ensures that production is efficient and can keep pace with its growing demand across Europe. The partnership is vital for scaling up operations quickly, enabling GET-RE to meet its customers’ needs while maintaining the quality of its products.
“Our partnership with Retail Robotics is a game-changer. It allows us to manufacture kiosks at scale and set a new industry standard,” added Chayun. The collaboration will help GET-RE stay close to key markets, ensuring that kiosks are delivered rapidly and efficiently.
A start-up with ambitious goals
Though still in its start-up phase, GET-RE is growing at an impressive rate and setting ambitious targets for the future. Guided by the company’s motto “think big,” GET-RE is focused on scaling its operations and bringing the benefits of sustainable trade-in solutions to an even wider audience. By 2025, it is highly likely that REboxes will be installed in major retailers, telecom operators, and repair companies across Europe, marking a significant milestone in the company's expansion strategy.
The vision for GET-RE is clear: to make the process of trading in old electronics as easy and sustainable as possible, helping to reduce e-waste and promote circular economy practices. As the company continues to innovate and expand, it is set to play a pivotal role in transforming the consumer electronics industry and reshaping the future of sustainable technology.
Conclusion: a global impact on the circular economy
With its innovative approach to trade-in technology and commitment to sustainability, GET-RE is poised to lead the way in transforming the circular economy for consumer electronics. As the company rapidly scales its operations and expands its reach, it is clear that the future of the trade-in industry is in good hands. By making sustainability accessible and simple for consumers, GET-RE is not only changing the way we trade in electronics but also making a lasting impact on the planet.
Market
Trade-in
Repair
