Trade-in terminals have become a proven way to simplify device recycling and reuse in retail environments. Global leader ecoATM operates more than 7,000 kiosks across the United States and has recently entered Canada. In the UK, musicMagpie once operated around 270 kiosks in ASDA supermarkets, though its future strategy remains unclear following the company’s acquisition by AO.
BUG rollout strengthens presence
GET-RE is expanding rapidly. In Israel largest electronic retailer BUG, already hosting GET-RE terminals, is scaling from six stations to 34 at this moment. The final step will be a rollout across all 59 BUG locations by the end of this year. This expansion highlights the growing importance of accessible, in-store trade-in services that merge convenience, sustainability, and customer engagement. Using terminals has many advantages. Store employees can continue to concentrate on selling for instance mobile phone subscription, while consumers are using a kind of DIY-trade-in process. Very efficient. Also the terminal and not the store employee determines not only if a device is working or not but also the cosmetic quality and even more important the value.
Other regions
Continental Europe is now catching up, with GET-RE moving its smart terminals beyond traditional electronics retailers. In Switzerland. Migros, a cooperative with more than two million members, is well-known for its community-driven approach and environmental programs. Adding mobile phone recycling through GET-RE's terminals fits its strategy to expand sustainable services across its 600+ locations. In France, GET-RE is working with Dipli and Orange to deploy terminals inside Orange flagship stores in Paris and Lyon. Early results are promising, with hundreds of smartphones already assessed within the first month. The system can test over 1,600 models using AI and imaging to generate instant resale prices. Customers even receive a personalised diagnostic report by SMS, including device photos and condition details.
Market
Trade-in
Repair
Refurbishing
