Foxway has appointed Suvi Ruoppa as Interim President for its Recommerce Mobile business area, effective immediately, reinforcing operational stability during a leadership transition. The move reflects the company’s focus on maintaining execution continuity in a segment that sits at the core of the secondary mobile value chain. Recommerce Mobile represents a strategically important pillar within Foxway’s broader mission to enable sustainable technology access at scale, linking device recovery, refurbishment, and redistribution across multiple international markets.
Strategic continuity focus
The appointment comes at a time when recommerce operators face increasing pressure to balance margin discipline with sustainability performance. By selecting an internal executive with deep strategic familiarity, Foxway signals a preference for continuity over disruption. The company positions the interim role as a stabilising mechanism designed to preserve operational momentum while a permanent leader is identified, ensuring that existing partnerships and trade in flows remain unaffected.
Ruoppa’s background and mandate
Ruoppa joined Foxway in 2025 as Chief Strategy Officer, where she has led group level strategy aligned with long term growth and circular economy objectives. Her professional background spans senior leadership roles at Nets and Nordea, including General Manager for Nets Finland and Vice President Commercial Excellence. This experience has centred on analytics driven decision making, scalable operations, and transformation initiatives, all increasingly critical capabilities in a maturing secondary mobile market.
Operational familiarity
Over recent months, Suvi Ruoppa has worked closely with the Recommerce Mobile leadership team, gaining direct exposure to day-to-day operational dynamics. This familiarity reduces execution risk typically associated with leadership transitions and supports predictable outcomes for enterprise customers and supply partners. In recommerce, where grading accuracy, turnaround times, and inventory optimisation directly affect profitability and sustainability outcomes, such continuity is commercially significant.
Executive endorsement
Foxway Chief Executive Officer Patrick Höijer has publicly endorsed the appointment, highlighting Ruoppa’s leadership credentials and strategic expertise. According to the company, her interim mandate is intended to ensure continued progress while the search for a long term president continues. This approach reflects a broader industry pattern where interim appointments are increasingly used to protect operational performance during organisational change rather than merely filling temporary gaps.
Acknowledging transition support
Foxway also acknowledged the contribution of Kent Jeppesen, who postponed retirement to support the Recommerce Mobile business during the transition. His continued involvement in selected projects underlines the importance of institutional knowledge within recommerce organisations, particularly as regulatory scrutiny and sustainability reporting expectations intensify across the secondary electronics sector.
Market
Trade-in
Repair
Refurbishing
