Refurbished
05
Nov
2025
3
min read

Forty days after launch, the Apple iPhone 17 ripple effect hits the secondary market

According to Italian RecommerceIQ, an analytics firm specializing in secondary smartphone market data and pricing insights, forty days after the Apple iPhone 17 reached stores, its impact on the secondary smartphone market is becoming increasingly visible. According to data from RecommerceIQ, average resale prices for used Apple iPhones have dropped around 10% in the past month and a half. The correction reflects the typical post-launch dip that follows any major Apple release but this time, the market dynamics seem stronger and faster than usual.

Older models face renewed pressure

While the initial decline primarily affected the Apple iPhone 15 and 14, the ripple has now reached even older generations. Dealers across Europe and the United States report steeper markdowns on Apple iPhone 13 and 12 devices. Although value retention for premium Apple models remains higher than most Android competitors, resale platforms are seeing consistent pressure across all tiers. The demand shift toward the latest Apple iPhone 17 models has accelerated listings of trade-ins and refurbished units, increased supply and pushing down average resale prices.

Regional differences highlight market volatility

In Germany, data shows that a “Like New” Apple iPhone 14 (128 GB, >85% battery health) now trades around € 620, down from approximately € 690 before the iPhone 17’s release. In the United States, the same model averages about € 580, illustrating slightly faster depreciation in North America. Analysts note that differences in consumer upgrade cycles, import taxes, and holiday promotions all play a role in shaping these regional variations.

Black Friday could drive further shifts

The market is not done adjusting. With Black Friday just weeks away, refurbishers and resellers are preparing for another round of pricing turbulence. As competition intensifies, many expect temporary discounts of 5–8% on popular used Apple iPhone models to attract buyers seeking alternatives to new flagship devices. This seasonal volatility could extend into December as both consumers and retailers respond to shifting demand and inventory levels.

Long-term stability remains strong

Despite the short-term dip, industry experts stress that Apple’s ecosystem continues to ensure solid long-term value retention. Even after a 10% drop, the resale value of an Apple iPhone remains significantly higher than that of comparable Android devices. The latest correction is seen as a healthy recalibration following a surge in trade-ins and resale activity tied to the iPhone 17’s arrival.

Conclusion

As always, the introduction of a new Apple iPhones has a huge impact on secondary mobile market pricing. And this is clearly shown by RecommerceIQ’s data. We find it quite remarkable that the average sales price between Germany and the USA shows such a large gap. Market, taxes (VAT) and a premium for CE-labelled devices, could explain difference.

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