According to an article and the company in the first 10 days of Black Friday 2025, Flip recorded sales surpassing 35 million RON (€ 7.2 million), with over 14,000 customers purchasing refurbished tech. This performance reflects careful planning and expanded inventory across multiple markets. Among the most popular products were the Apple iPhone 16 Pro, Apple iPhone 14, and Apple iPhone 13. The strong demand for premium refurbished devices signals a growing preference for sustainable, high-quality upgrades.
Regional interest is significant
Over 60,000 users from Romania, Bulgaria, Hungary, and Greece subscribed in advance to be kept informed about possible Black Friday offers. This regional focus allowed Flip to manage logistics effectively, ensuring nearly all first-day orders were dispatched within 24 hours.
Supply doubled for 2025 campaign
Flip’s team prepared for higher volumes by doubling stock levels compared with last year. Premium categories expanded, and cross-functional teams coordinated across markets to deliver smooth operations during peak demand.
Black Friday tests circular ecosystems
Black Friday provides a stress test for any circular tech business. Flip’s 2025 results highlight that operations can scale sustainably while maintaining fast fulfilment and customer satisfaction.
Refurbished electronics gain popularity
Compared with 2024, when Flip recorded € 4.3 million in sales with over 9,000 orders, 2025 shows a clear upward trajectory. Consumers increasingly choose refurbished Apple iPhones and other electronics, attracted by up to 40% lower prices without compromising quality. 2025 saw already a 167% increase in sales.
Sustainable shopping becomes mainstream
Theodor Filos, Flip’s Director of Strategy and Development, emphasizes that Black Friday is more than a discount period. It is an opportunity for customers, according to Filos, to discover smart, sustainable purchasing alternatives.
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Trade-in
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Refurbishing
