Market
14
Jan
2025
2
min read

Fairphone unveils refreshed identity and vision for 2025

Dutch sustainable smartphone manufacturer Fairphone has announced a major rebrand as it steps into 2025. This transformation reflects more than a decade of growth, innovation, and a commitment to making technology fairer and longer lasting. When Fairphone was first launched, it posed a bold question: could a tech company prioritize ethics without compromising product quality? More than ten years later, the answer is according to Fairphone a resounding yes. The company’s modular smartphones have proven that sustainable electronics can compete with the best in the industry. This rebrand, which includes a new logo, fresh colors, and updated design elements, marks the beginning of a new chapter for Fairphone.

Design philosophy prioritizes longevity and purpose

At the core of Fairphone’s rebrand is a reinforced design philosophy. Every product is designed to last, featuring modular components, replaceable parts, and extended software support. The goal is to keep devices functional and loved for longer. By doubling down on sustainability, Fairphone challenges the industry’s norm of disposable technology without sacrificing performance or aesthetics.

Fairphone: “This evolution goes beyond hardware. It’s about the community—Fairphone’s loyal supporters who value craftsmanship, integrity, and long-term thinking over fleeting trends. The refreshed brand identity mirrors these values, emphasizing confident, minimalist, and impactful design. No gimmicks, no noise—just purposeful design done right,”

What’s new for Fairphone in 2025 and beyond

Behind the scenes, Fairphone has aligned its refreshed vision with a comprehensive product roadmap. This includes a unified identity that highlights everything that makes Fairphone unique. Among the updates are a new logo, colors, fonts, website, and an enhanced presence on social media platforms. Alongside this visual transformation, the company teases further innovations that are still under wraps but promise to push boundaries.

While embracing these changes, Fairphone’s mission remains steadfast: to challenge the status quo in the tech industry, demand accountability, and lead by example in sustainable innovation. “Fair should be the standard—not an afterthought,” the company emphasizes.

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