The European market for secondary electronics is expanding as consumers become more aware of the ethical and environmental impact of their purchases, according to research from ChannelEngine. The demand for used and refurbished devices is driven by the desire to save money while reducing e-waste. In 2023, the European refurbished electronics market was valued at €7.7 billion representing 8.6% of the total consumer electronics market. Projections indicate a 50% revenue increase by 2028, with refurbished and used products expected to account for 11% of the market.
Background ChannelEngine
ChannelEngine is a Netherlands-based e-commerce integration platform that helps businesses sell on multiple online marketplaces. Founded in 2013, it connects brands, retailers, and distributors to global platforms like Amazon, eBay, and Zalando. ChannelEngine automates product listings, order management, and pricing strategies, enabling seamless multi-channel commerce and international expansion.
Smartphones lead the re-commerce sector
Smartphones are the dominant category within the refurbished electronics sector, making up 75% of all re-commerce transactions. Consumers appreciate the affordability and sustainability of refurbished Apple iPhones and other smartphones.
Sustainability influences consumer spending
Sustainability is a key factor in purchasing decisions. Research shows that 53% of European consumers are willing to pay more for sustainable devices, and 23% would pay 6-10% extra. However, competitive pricing remains the most significant reason for choosing refurbished devices.
Specialized marketplaces improve consumer trust
While refurbished electronics can be sold on general marketplaces, experts recommend using specialized platforms like BackMarket and Refurbed. These platforms set clear expectations regarding battery life, component quality, device condition, and customer service, increasing consumer confidence.
Leading European refurbished marketplaces
Back Market collaborates with over 1,700 refurbishing partners and appeals to consumers looking to save up to 70% on devices while reducing CO2 emissions. Refurbed offers a 12-month warranty, up to 40% savings compared to new devices, and a rigorous 40-step quality assurance process. Brands can benefit from the growth of the refurbished market, even if they are not traditionally involved in it. The EU's legal commitment to the right to repair further strengthens the relevance of this sector.
Building trust through dedicated sales channels
Selling refurbished devices through dedicated platforms helps set consumer expectations and reduces negative purchasing experiences. Ensuring transparency in product quality and warranties is crucial for maintaining consumer trust in online electronics purchases.
Market
Trade-in
Repair
Refurbishing
