Europe’s online market for second-hand and returned products has reached €21.6 billion and is forecast to grow by €2 billion in 2025. The figures, part of Amazon’s Second Chance Impact Report conducted by CEBR, highlight the commercial and environmental value of used, refurbished, and open-box items across France, Germany, the UK, Italy, and Spain.
Significant savings and extended product life
Consumers across the five countries saved an estimated € 37.7 billion over the past five years by buying second-hand products. In 2024 alone, more than 740 million items were kept in circulation, supporting efforts to reduce waste and promote reuse in consumer habits.
Younger generations driving second-hand growth
The report found that 85% of under-34s are actively shopping for Second Chance items online, with adoption rates highest in France (91%) and Spain (89%). In contrast, only 52% of over-55s currently buy second-hand products online, pointing to a generational divide in shopping behaviours.
Amazon sees € 2 billion in second-hand sales
Amazon's Second Chance portfolio, including Amazon Renewed and Amazon Resale, generated over € 2 billion in sales across the UK and Europe in 2024. These platforms offer pre-loved fashion, refurbished electronics including Apple iPhones, and open-box items with the same delivery, service, and return standards as new products.
Sustainability gains support alongside savings
While saving money is still the top reason for second-hand purchases (34%), environmental motivations are rising fast, now influencing 30% of buyers. A growing number of consumers (34%) also no longer see “new” as inherently better than “used.”
Barriers to growth remain
Despite the promising figures, the report notes that consumer awareness still exceeds actual purchase behaviour. Concerns about product condition and warranty coverage are the key barriers that retailers must address to unlock the market’s full potential.
Market
Trade-in
Repair
Refurbishing
