France: Edenred partners with Dipli to expand into device trade-in

Edenred, a provider of digital services and payment solutions, has entered the device trade-in market with a new white-label platform powered by Dipli. The launch signals Edenred’s ambition to enrich its service ecosystem with a large-scale branded program, while aligning with circular economy commitments. A face value an unusual cooperation. However if we want to increase the number of devices being traded-in, the market has to look beyond the usual

Dipli’s proven experience in trade-in

Dipli is already well known for managing the successful operator trade-in program for Orange France. Its expertise in designing and operating trade-in systems made it a natural choice for Edenred. The new solution offers seamless access for end-users, simple and secure processes, and rapid deployment without adding operational complexity for Edenred’s internal teams.

How the platform is structured

The Dipli platform operates end-to-end under the Edenred France brand. It integrates directly into Edenred’s digital environment, ensuring a smooth user journey. Real-time valuation is supported by pricing algorithms that deliver competitive offers across the industry’s largest catalog, connected to a trusted network of refurbishers. Data processing is fully compliant with international standards, while logistics cover collection, quality control, and resale across multiple channels.

Why the partnership matters

Edenred serves nearly 1 million enterprises worldwide. By joining forces with Dipli, it can now offer a new service that adds value for companies and employees. The trade-in solution highlights how large-scale programs can be delivered securely and efficiently, meeting corporate social responsibility goals and supporting technology reuse. Edenred leads the brand presence while Dipli provides the operational engine.

Dipli as a service model

Dipli is a Platform-as-a-Service (PaaS) solution designed for trade-in. It is fully outsourced, white-label, and plug-and-play. Dipli manages integration, operations, and partnerships behind the scenes, allowing companies like Edenred to focus on the customer-facing experience. This partnership underlines how trade-in systems can be scaled across sectors where sustainability and simplicity are key.