EasyCep, one of Turkey’s largest refurbished electronics marketplaces, has secured an investment worth approximately € 39 million (US$ 45 million). The financing included participation from Oleka Capital, RePie Portföy and Ziraat Portföy, and marks the latest step in a rapid expansion that has seen the company grow 15-fold over the past three years. The Turkish secondary mobile market is a closed market. Selling imported devices, if possible, is not an option as it is highly regulated and subject to high import duties. All the locally sold used smartphones are traded in within the country, making this a unique market. Since some time, EasyCep is also active outside home country Turkey.
Expansion beyond phones
The company said the new capital will be deployed to accelerate the transformation of Turkey’s second-hand mobile phone market and to broaden refurbishment activities to include tablets, computers, smart home appliances and gaming consoles. EasyCep is already known for pairing refurbished devices with a 12-month warranty and after-sales support, and the investment is intended to deepen those customer assurances while scaling operations.
Established physical network
EasyCep operates an extensive domestic footprint with more than 300 physical locations across Turkey and maintains strategic partnerships with leading retailers, e-commerce platforms, OEMs and telecom operators. Those partnerships, the company says, help to expand consumers’ access to reliable and affordable devices and reduce electronic waste by keeping functioning hardware in circulation.
Track record and prior funding
Prior rounds include an US$ 11 million Series A in 2022, equivalent to around €9,5 million and a later investment from Fibabanka in 2023. Between 2021 and 2024 EasyCep increased revenues roughly 15-fold, a trajectory the company plans to sustain via larger-scale refurbishment and regional growth initiatives.
Regional partnerships
EasyCep’s international footprint already extends to Qatar, the United Arab Emirates and Saudi Arabia. In recent months the venture expanded commercial ties with Xiaomi in Saudi Arabia and the UAE, moves that the company positions as part of a strategy to build cross-border refurbishment supply chains and specialist after-sales ecosystems.
Founder perspective
Mehmet Akif Özdemir, co-founder and CEO of EasyCep, described the funding as a gateway to a “new era” for the company. He said priorities include elevating the customer experience in the refurbished market, accelerating growth through the EasyCep Express dealer network, and expanding refurbishment beyond mobile phones to computers, tablets, gaming consoles and smart home devices. Özdemir framed the plans as simultaneously consumer-focused and ecosystem-building for local tradesmen, while also curbing the informal economy.
Via: Swipeline.co
Market
Trade-in
Repair
Refurbishing
