Market
18
Nov
2025
3
min read

Dustin Group places circularity at the center of its long-term strategy

Dustin Group’s Annual and Sustainability Report for 2024/25 outlines a strategic shift that positions sustainability and circularity as integral elements of its core business. The company describes this transition as both a growth opportunity and a competitive advantage that strengthens customer relationships and supports long-term profitability. By embedding circularity into its operations, Dustin aims to align its services with the rising demand for responsible digital infrastructure across Europe.

Focus on circular IT services

A major part of Dustin’s strategy is its investment in the circular economy. The company continues to develop and harmonize lifecycle services and its Europe-wide takeback offering for IT equipment. These solutions are built to support organisations that intend to reduce their environmental footprint while improving resource efficiency. According to the report, customers increasingly request services that enable them to implement circular practices without compromising on performance or cost efficiency.

Expansion of takeback operations

A central component of Dustin’s circular strategy is its extensive takeback and re-use programme for IT hardware. The company currently collects and processes around 1 million used IT devices per year. These devices are either refurbished for reuse or responsibly recycled, depending on their condition. By scaling these operations, Dustin aims to contribute to a reduction in the use of virgin materials and to expand the market for refurbished IT products.

Resource efficiency improvements

Dustin reports ongoing efforts to increase the share of refurbished products and recycled materials across its product mix. This approach reduces the extraction of raw materials and lowers the overall climate impact of the company’s product offering. Resource efficiency is described as a long-term objective that will shape the structure of Dustin’s value chain in the years ahead.

Strengthened climate and circularity targets

The report confirms the adoption of updated sustainability targets, with both short-term and long-term climate goals validated by the Science Based Targets initiative. Dustin’s circularity target focuses on increasing revenue per kilo of virgin material used by 20% by the end of the 2029/30 financial year.

Long-term climate ambition

The company also outlines new benchmarks for reducing emissions throughout its value chain. These include a 50% reduction in CO2e emissions across Scope 1 and 2, along with a 51.6% reduction in CO2e intensity in Scope 3 by 2029/30. Dustin aims to reach net-zero emissions across the entire value chain by 2049/50. The company states that these ambitions are intended to accelerate progress across the IT industry and contribute to a more resource-efficient and sustainable ecosystem.

Industry influence and future direction

Dustin views its market position as an opportunity to push the broader IT sector toward circular practices that reduce waste, promote reuse and extend the lifespan of digital devices. The company expects that the combination of lifecycle services, takeback programmes and stricter climate targets will support both customers and partners in transitioning to more sustainable business models.

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