Trade-in
18
May
2025
3
min read

Dipli launches DipliForward, a guaranteed buy-back at point of sale

French trade-in enabler and reseller of used devices, Dipli has announced the launch of DipliForward, a new early buy-back service set to redefine how devices enter and exit the consumer lifecycle. The service guarantees a future resale value at the time of device purchase, giving retailers, carriers, and leasing providers a competitive edge in pricing, sustainability, and customer experience. Dipli is behind Orange France trade in program.

DipliForward secures future value today

Unlike traditional trade-in models that rely on uncertain after-sale collection, DipliForward locks in residual value the moment the customer acquires a device. Whether it’s an Apple iPhone or a laptop, the price is guaranteed thanks to Dipli’s data engine, trained on over 520,000 daily price points. Add to that the risk protection from global insurer Aon, and you have a scalable, future-ready solution. And this will most likely support Dipli in giving a higher residual value than other recently launched forward buy back schemes.

Plug-and-play for circular leaders

Offered as an API-integrated feature in Dipli’s core platform, DipliForward can be deployed across a wide range of industries. From telecom operators to OEMs and asset financiers, the benefits are compelling: better inventory management, predictable returns, and stronger customer trust. Consumers enjoy a risk-free exit route, with no last-minute surprises about device value.

Why it matters for the secondary market

Dipli processed 800,000 devices in 2024 and expects to exceed 1 million in 2025. By industrializing forward trade-in, Dipli not only closes the loop on device lifecycles but also increases accessibility and affordability for users. Monthly payments shrink, devices return on time, and reuse rates rise, all supported by data, insurance, and smart design.

A symbolic launch with FG2A

DipliForward made its French debut in collaboration with the FG2A ((Fédération des Garanties et Assurances Affinitaires / French Federation for Extended Warranties and Affinity Insurance), underlining the essential role of insurance-backed services in making circularity work at scale. The launch confirms Dipli’s position at the intersection of technology, finance, and sustainability. Or as Laurent Laumé, VP Partnerships & Strategy at Dipli puts it: ” Circularity becomes a contract, not a hope”.

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