Secondary Market

Dipli, a large French trade-in enabler, has announced the appointment of Laurent Lamé as Vice President of Marketing and Strategic Partnerships. With over 25 years of experience in telecom, retail, and consumer electronics, Lamé brings a wealth of expertise in driving growth, innovation, and customer-centric strategies. Lamé joins Dipli at a pivotal moment as the company expands its operations to process over one million devices in 2025. With a network of more than 100 refurbishers and assessment centers across Europe, Dipli is enhancing its trade-in and distribution programs, offering retailers, telecom operators, and insurers a seamless lifecycle management solution.

Strengthening Dipli's market position

Reynold Simonnet, Founder and CEO of Dipli, emphasized the strategic importance of Lamé’s appointment. "Lamé's deep understanding of the telecom and retail ecosystem, combined with his strategic mindset and marketing expertise, will be key in strengthening our position as the leading technology provider for device lifecycle management. His leadership will help us drive growth, innovation, and raise the bar once again."

A track record of success

Before joining Dipli, Lamé held senior positions at some of the most prominent telecom and retail companies. Most recently, he served as Project Director of Equipment Distribution at Orange, where he optimized device distribution strategies across France. Prior to that, he spent three years at Fnac as Director of Services, leading initiatives in insurance, warranties, and mobile phone offerings. His career also includes 18 years at SFR, where he managed supplier strategy, product lifecycle, and established a multinational buying group with Vodafone.

A vision for the future of refurbishment

Lamé expressed his enthusiasm about joining Dipli, highlighting the company’s role in transforming the electronics lifecycle. "Having experienced Dipli's technology as a customer, I know they are building exactly what the market needs—an innovative, data-driven solution to scale circular supply chains. I'm thrilled to work with the talented Dipli team to shape the future of this fast-evolving industry."