Delfio, a Netherlands-based tech startup, has raised € 1.5 million in pre-seed funding from investor Peak to expand its data-driven platform for wholesale electronics procurement. The company aims to automate and consolidate purchasing in the gray market, a segment often overlooked due to its complexity and risks.
A new take on fragmented distribution
The global procurement market for consumer electronics is valued at € 837.4 billion. However, much of this trade is routed through manufacturer-authorised importers, limiting price flexibility for retailers. The gray market offers more competitive pricing, often driven by surplus stock and currency shifts, but is typically inefficient and opaque. Delfio addresses these issues by aggregating tenders and managing the entire process from order to delivery.
Technology improves buyer and supplier trust
Founded by Roy Erdmann and Keihan Popal, Delfio uses technology to build trust on both sides of the transaction. The platform gathers demand from retailers, then invites bids from over 35,000 vetted suppliers of consumer electronics, including brands such as Apple, Samsung, and JBL. Delfio operates logistics hubs in Amsterdam, Hong Kong, Dubai, and the US, checking all incoming goods before final shipment.
Investor sees global growth potential
Peak partner David Zwagemaker says the team’s combination of automation and market knowledge is key to disrupting the traditional B2B electronics trade. Delfio promises to simplify the process and eliminate risk, while also paying suppliers within 48 hours to ensure liquidity and trust.
Market
Trade-in
Repair
Refurbishing
