In 2025, Clevercel emerged as a pivotal player in Latin America’s secondary mobile ecosystem, reporting revenue of approximately € 19.5 million, reflecting a compound annual growth rate of 45% over the past four years, according to CEO / co-founder Jorge Palacio. The company’s performance signals significant regional appetite for certified pre-owned devices and underlines the maturity of commerce models bridging affordability and circular economy outcomes. Clevercel’s combined online channels attracted roughly 8 million annual visits, reinforcing the scale of digital demand for recommerce offerings even as brick-and-mortar trade-in touchpoints expanded. These results position Clevercel among the region’s most influential recommerce operators, reshaping market dynamics in Mexico, Colombia, and Peru.
Expanding trade-in infrastructure
Clevercel’s network of more than 2,500 connected trade-in stores, combined with 15 distinct trade-in programmes across Latin America, established the company as a critical hub in device lifecycle extension and channel diversification. This footprint enabled over 330,000 cumulative trades to date, illustrating both consumer engagement and the viability of integrated grading and acquisition strategies at scale. Trade-in partnerships with established carriers and brands, including América Móvil, Apple, Samsung and AT&T, signal growing institutional acceptance of recommerce as part of broader circular mobility. These alliances amplify device recovery flows and reinforce secondary market supply chains at a structural level, reducing reliance on informal channels.
Consumer behaviour and financing adoption
Repeat purchase rates of approximately 30% underscore the stickiness of Clevercel’s value proposition, while the integration of financing instruments such as buy-now-pay-later options has reshaped affordability dynamics. Over 60% of consumers reportedly rely on financing to secure premium devices, including Apple iPhone and Android models, at prices often nearing half those of new units. This trend not only accelerates device turnover within the used market but also broadens inclusion for younger and budget-constrained segments. The combination of quality assurance, logistical reach and flexible payment options exemplifies strategic recommerce models driving retention and lifecycle value.
Portfolio breadth and grading innovation
Clevercel’s catalogue of more than 4,000 unique stock keeping units highlights the complexity inherent in recommerce operations, particularly regarding diverse form factors and condition grading. The company’s deployment of AI-assisted grading across its retail partners serves to standardise quality and mitigate fragmentation that has long impeded secondary device markets. This technological underpinning enhances consumer trust, supports warranty coverage and aligns resale valuations with global grading norms, bolstering secondary market legitimacy.
Strategic outlook and future initiatives
Looking ahead, Clevercel has set an ambitious target of €93 million in revenue by 2028, driven by a strong consolidation in existing markets, an imminent expansion into other regions and the planned launch of a Device-as-a-Service subscription model in 2026. This service aims to supplant high-interest debt cycles with flexible, recurring payments, advancing economic inclusion and extending device lifecycles. To realise this vision, the company is actively seeking strategic investors with expertise in e-commerce, insurance and financial services, underscoring the sector’s need for capital and cross-domain partnerships to scale recommerce infrastructure.
Market
Trade-in
Repair
Refurbishing
