30
Jul
2025
3
min read

Circular start-ups gain ground despite funding downturn

Recent crises have exposed global supply chain vulnerabilities. As a response, circular business models have evolved from sustainability concepts into strategic tools for industrial resilience. This is particularly relevant for the secondary electronics market, which deals with resource-constrained materials. These insights come from the new report “Insights on the Circular Start-up Landscape 2025” by Circular Republic.

Funding drops, circular investment rises

According to Circular Republic, total European start-up funding fell from € 128.7B in 2021 to € 60.9B in 2023. Yet circular start-ups defied the trend, attracting a record €8.6B in 2023, equal to 14.07% of total European start-up funding. The funding surge reflects growing investor interest in models that address resource scarcity and increase resilience.

Europe leads in circular innovation

Europe now attracts 48.2% of all global circular start-up funding and supports more than 2,500 active circular ventures. The UK, Germany, and France top the list in absolute numbers, while Nordic and Baltic nations lead in per capita performance. These figures confirm Europe’s leadership in circular economy innovation.

Critical raw materials attract capital

Start-ups in batteries, energy, and mobility are gaining momentum. Despite limited competition, these sectors have drawn high capital, showing investor confidence in circular supply chains. The battery segment alone raised €295M across just 63 start-ups. Notably, companies like Voltfang use second-life EV batteries to build energy storage systems and collaborate with established partners such as Goldbeck.

Downstream gaps offer opportunity

Despite upstream innovation, significant gaps remain in downstream value chain functions like sorting (0.5%), disassembly (0.3%), and material refining (0.1%). Repair, refurbishing, and recycling are also underdeveloped, comprising less than 13% combined. For players in the secondary electronics market, these gaps present both challenges and opportunities for growth.

Partnerships needed to scale impact

Start-ups bring agility and innovation, while corporates offer infrastructure, capital, and market access. The Circular Republic report highlights that building partnerships, via investment, acquisition, or collaboration, is essential for scaling impact. Family-owned companies, in particular, can act quickly and align long-term strategies to accelerate circular solutions.

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