French refurbished smartphone specialist Certideal has announced the first incoming delivery of devices sourced directly from SFR. The company expressed satisfaction at being selected as a new buyback partner by the major French telecom operator. This partnership marks a significant step forward for Certideal in securing high-quality local supply for its refurbishment program.
Strengthening a circular business model
Certideal was founded in 2015 by Laure Cohen and Yoann Valensi with the goal of providing high-quality refurbished devices to consumers. By integrating sourcing, testing, and refurbishing in-house, the company maintains strict quality controls and ensures transparency in its operations. With a new flow of devices coming from SFR, Certideal reinforces its circular model, reducing reliance on imports and emphasizing sustainability within France and Europe.
Building on trading program success
The collaboration with SFR follows the success of Certideal’s own trading program, which allowed consumers to sell back their old smartphones for refurbishment. This model not only supported device reuse but also positioned Certideal as a reliable player in the European secondary smartphone market. Partnering with SFR expands this approach by unlocking a steady supply of used Apple iPhones, Samsung Galaxy models, and other devices from one of France’s largest telecom operators.
Market positioning and consumer trust
Certideal differentiates itself from marketplace platforms by controlling the entire refurbishing process. Devices go through 30 to 32 quality checkpoints before being sold directly to consumers on Certideal’s website. Each product is backed by a warranty of up to two years, offering a level of security that rivals new smartphones. This combination of quality assurance and transparency has built strong consumer trust in France, the Netherlands, Spain, Belgium, Italy, and Portugal.
Growth backed by solid funding
Certideal’s expansion has been supported by multiple funding rounds, including a € 15 million Series B in 2021 led by Meridiam’s Green Impact Growth Fund. Previous investments from MAIF Avenir, BNP Développement, and Inter Invest Capital helped the company grow its European footprint. With its SFR partnership, Certideal strengthens its long-term strategy of aligning commercial growth with environmental responsibility.
Market
Trade-in
Repair
Refurbishing
