India’s technology-driven youth are constantly upgrading to the latest smartphones and gadgets, creating a growing wave of underused electronics. Many owners face uncertainty, long waits, and unclear pricing when trying to sell these devices. Cashito, a rising recommerce startup, has entered the market to solve this gap with a streamlined and customer-focused approach.
A simple and transparent model
Founded by Arijit Sen, an experienced leader in e-commerce, reverse logistics, and consumer electronics, Cashito makes the resale process straightforward. The company offers instant doorstep pickup, fair and transparent pricing, and a zero-refurbishment model. Unlike other players, Cashito promises that what customers sell is exactly what buyers receive.
Differentiators that drive adoption
Cashito is gaining rapid traction across Indian cities like Bangalore, Kolkata, Chennai, and Delhi. Customers are attracted to four key features: no refurbishment or tampering, fast doorstep pickup within hours, upfront fair pricing, and a simple WhatsApp-based process. These unique elements are changing the way recommerce is understood and trusted in India.
Revenue growth and expansion plans
Within just 10 months of operations, Cashito achieved over €220,000 in revenue and is targeting €110,000 per month. The startup has ambitious goals of scaling to €11 million annual recurring revenue as it expands into new markets. Operations are soon to launch in Hyderabad, Mumbai, and Ludhiana, supported by the upcoming launch of a dedicated resale app.
Leadership with proven experience
Arijit Sen brings over a decade of experience from leading roles at Cashify, Udaan, GlowRoad, Blubirch, and Vodafone. He has previously managed portfolios exceeding €16.5 million. With co-founder Himaghna Ghosh, Sen is building Cashito on structured business principles, aiming to make gadget resale in India as simple and trustworthy as buying new devices.
Towards a sustainable future
India is one of the world’s fastest-growing smartphone markets, with millions of Apple iPhones and other devices replaced each year. By making resale easier, Cashito helps consumers unlock the value of idle electronics while contributing to more sustainable consumption. The company’s long-term vision is not only to grow its marketplace but also to build a movement that normalizes recommerce in India.
Market
Trade-in
Repair
Refurbishing
