Cashify, one of India’s leading re-commerce platforms, has closed 2025 with strong operational and commercial momentum, underpinned by continued growth in its refurbished direct to consumer channel. In its Year-End Snapshot 2025, the company reported approximately 40% year-on-year growth in refurbished direct to consumers sales, alongside a 15% to 16% increase in device trade-in volumes. This performance reflects rising consumer confidence in certified refurbished smartphones and a broader acceptance of structured upgrade cycles. For the global secondary mobile market, the data provides insight into how India’s recommerce ecosystem is scaling in both volume and maturity.
Festive demand shapes market dynamics
The festive season again played a decisive role in shaping annual performance, although its impact was more nuanced than headline growth suggests. Compared with average sales volumes between May and August, festive D2C volumes increased by around 2%. However, peak shopping days during this period recorded close to twice the daily order volume of non-peak days. Rather than driving outsized annual growth, the festive period influenced category mix, peak-day concentration, and average value per device. This pattern indicates that demand is becoming more structured, with consumers timing upgrades around key retail moments rather than relying solely on price incentives.
Refurbished volumes and pricing trends
During 2025, Cashify refurbished and sold more than 2.4 million smartphones through its D2C channel. Growth was supported by wider adoption of EMI options, deeper supply availability, and consistent demand across multiple pricing tiers. Mid and mid-premium devices priced between approximately €170 and €560 accounted for over 69% of festive demand. This shift suggests refurbished purchasing decisions are increasingly performance-driven, rather than primarily motivated by affordability. For the secondary mobile market, this trend reinforces the relevance of high-quality refurbishment and reliable grading standards.
Trade-ins strengthen supply foundations
Trade-ins remained central to Cashify’s supply strategy. Festive months accounted for around 35% of annual device intake, with buyback volumes during this period increasing by more than 129% compared with regular months. Overall festive volumes rose by roughly 34%, while festive revenue increased by 39%. According to Cashify co-founder Nakul Kumar, these patterns signal a maturing and continuous upgrade cycle. The company plans to expand intake across doorstep programmes, physical stores, and enterprise channels in 2026, enabling greater access to premium refurbished inventory at scale.
Outlook for 2026 growth
Looking ahead, Cashify anticipates broad-based growth of 30% to 35% in 2026. Smartphones will remain the core category, but the company expects non-smartphone segments such as tablets, gaming consoles, smart wearables, and enterprise devices to represent a more meaningful share of volumes. Its collaboration with Amazon as a certified reseller of Amazon devices further diversifies this mix.
An expanding retail footprint, with more than 300 stores planned, is expected to improve sourcing efficiency, refurbishment depth, and national visibility.
Environmental impact and market implications
Across all channels, Cashify projects that it will prevent approximately 2.4 million devices from reaching landfills in 2026. This forecast highlights how scale, consumer adoption, and supply-side maturity are translating into measurable environmental outcomes. For the global secondary mobile market, Cashify’s data illustrates how India’s recommerce sector is evolving into a more predictable, multi-device ecosystem with increasing relevance beyond major metropolitan centres.
Via: APNnews.com
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