In a twist from the typical depreciation of electronics, Apple iPhone 16 models are defying expectations by commanding above-retail prices in bulk sales. B-Stock, a global business-to-business reseller specializing in returns and overstock, reports that bulk lots of Apple iPhone 16s are selling for a premium of 1.5% over their original retail price. The company last observed a similar trend with the Apple iPhone 12, underscoring unique market dynamics driving demand for both new and recent models.
Why some Apple iPhone 16 models are fetching more than retail
The surprising price premium for Apple iPhone 16 devices can be attributed to four primary factors, with demand from international buyers and supply constraints playing key roles. Extended delivery wait times for certain Apple iPhone 16 models have emerged, particularly in regions with limited stock. While some configurations are available for immediate pickup in select Apple stores, delays for others lead some buyers to pay a premium for guaranteed immediate availability.
In many regions, especially Asia, South America, and the Middle East, local retail prices for Apple iPhones are significantly higher due to import taxes. Used phones, particularly those in unopened packaging, benefit from lower import duties, which drives strong demand in these markets. In the U.S., wholesale purchases often come with sales tax reductions, incentivizing businesses to buy at a slight premium.
To gain a competitive edge, many resellers are eager to secure early stock, even if it means incurring a small loss initially. This strategy is driven by the potential for profits from ancillary services, such as phone insurance and contracts.
Apple iPhone 12 remains resilient in the global secondary market
Alongside the Apple iPhone 16, older models are maintaining solid value, with the Apple iPhone 12 continuing to show strong sales in the secondary mobile market. B-Stock attributes this to the marginal improvements in recent Apple iPhone models, which have left consumers with fewer incentives to upgrade. The Apple iPhone 13 Pro Max, in particular, has become a favorite on the used market, combining an appealing form factor with robust functionality.
Strong resale value of the Apple iPhone 15 Pro Max
Even with the Apple iPhone 16 launch, the Apple iPhone 15 Pro Max remains a bulk-market favorite, holding up to 74% of its original retail value. This trend underscores how specific models retain high value based on incremental upgrades and the enduring appeal of flagship devices in the secondary market.
This steady demand for recent Apple iPhone generations highlights the unique factors shaping the Apple iPhone resale market, where both new and older models continue to command significant value and interest across global markets.
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