B-Stock report highlights pricing and supply shifts in secondary mobile market

According to B-Stock’s latest “Mobile Insider: Q2 2025” report, Apple iPhone pricing is showing signs of stabilization after a year of unusual volatility. Following an atypical appreciation in Q2 2024, prices rose slightly in April and May 2025 before dropping 2.8% in June. This suggests that the secondary market is entering a more balanced phase after last year’s supply-driven fluctuations.

The Apple iPhone 14 Pro Max remains dominant

The Apple iPhone 14 Pro Max continued to lead sales on B-Stock for the third consecutive quarter. Average pricing for Grade A models reached a five-month high of €615 in May, highlighting persistent demand. The Apple iPhone 13, while dropping to the third spot in units sold, recorded a notable 7.5% price increase from May to June, also hitting a five-month high.

Samsung Galaxy models gain traction

Samsung’s Galaxy S23 Ultra 5G has become one of the standout performers in the secondary market. Grade A models achieved a five-month high of €510 in June. This improvement is linked to enhanced quality controls, particularly Samsung’s use of automation and robotics in grading, as well as increased demand, reflected in an 8% rise in unique companies bidding on this model.

Supply constraints impact device availability

The report highlights an increasing share of lower-grade devices in the B2B secondary channel. Carriers and OEMs are sending higher-grade models to direct-to-consumer channels or allocating them for warranty replacements. This shift is reducing availability for resellers and wholesalers, leading to upward pressure on prices of higher-grade devices, including the Apple iPhone 13, Apple iPhone 14 Pro Max, Galaxy S23 Ultra, and Galaxy Note 20.

Growing competition drives higher selling prices

Competition is intensifying, with a 16% quarter-over-quarter increase in bidders per listing on the B-Stock platform. This heightened demand is contributing to higher average selling prices across popular models, particularly for top-tier Apple iPhone and Samsung Galaxy devices.

The adoption of robotics and AI in repair, refurbishment, and logistics is reshaping the secondary smartphone sector. Companies are investing in certified renewed programs that improve grading consistency and streamline processing steps such as put away and shipping. This trend indicates a long-term shift toward greater efficiency and transparency in the supply chain.