“An impressive demonstration of the power of trade-in programs”, according to Breezy, a trade-in, enabler and owned by distributor ASBIS. In a press release they claimed that Breezy had helped Apple resellers boost their Apple iPhone 16 sales by up to 200% in some cases. This surge follows Breezy’s strategic support for its partners and new innovations that make the Trade-In experience easier and more appealing for customers. Within the first three days of the iPhone 16 launch, Trade-In sales outpaced last year’s figures by 60%.
Driving sales through trade-in programs
Breezy understands that trade-in programs are instrumental in encouraging customers to upgrade frequently, invest in higher-end models, and purchase accessories. By allowing customers to offset costs through a trade-in, Breezy has empowered Apple resellers in markets like Ukraine, Kazakhstan, Georgia, Moldova, and Azerbaijan to increase sales with strong customer engagement. Like Dutch based Northladder, Breezy utilizes Apple’s toolkit to streamline the in-store Trade-In process, providing customers with an experience comparable to trading in directly at an Apple store.
Preparing for a successful launch
In anticipation of the Apple iPhone 16 release, Breezy gave extensive training for retail sales staff a month before launch. The training covered program details, special offers, and new tools, including mobile apps for device assessments and Apple’s authorized diagnostic system. Breezy was the first in Europe to implement these diagnostic tools, streamlining the Trade-In process and ensuring faster, more accurate evaluations.
Enhancements for seamless trade-in experiences
To handle increased demand, Breezy deployed additional support, including on-site experts at partner stores and enhanced Support Center staff. A special trade-in top-up offer further incentivized early adopters, allowing customers to trade in their devices for higher values during the launch period.
Breezy also leveraged telemarketing and online sales channels to maximize reach. Pre-order customers received calls detailing Trade-In benefits, leading to a 20% Trade-In conversion rate among pre-order buyers. An online widget enabled users to get instant discounts, driving high engagement and near-instant sell-outs of popular models.
Looking Ahead
"We are constantly enhancing our trade-in service to make it as convenient, user-friendly, and profitable for our partners as possible," noted Andrii Kosar, CEO of Breezy. With plans for further innovations, Breezy, according to Kosar, is committed to continuing its growth and supporting even more successful launches in the coming years.
Market
Trade-in
Repair
Refurbishing
