Breezy and Digital Generation (DG) have announced the launch of South Africa’s first fully online AI-powered B2B trade-in platform. The initiative allows businesses to instantly value and trade in old devices while purchasing new Apple technology, creating a seamless and environmentally responsible upgrade path for companies across the country.
AI-driven valuation brings instant results
The Breezy system uses advanced artificial intelligence to assess the residual value of used devices in seconds. Companies can now apply trade-in credits directly at checkout when ordering new Apple devices, significantly simplifying the procurement process. With full door-to-door collection and delivery, the trade-in experience eliminates the logistical barriers that traditionally slowed down corporate IT refresh cycles.
Supporting smarter and more sustainable upgrades
Zakiya Mohamed, Digital Transformation Manager at DG, described the new platform as “a simple, impactful way to upgrade smarter and more sustainably.” According to Mohamed, clients can now easily trade in old technology and use the recovered value to purchase their favourite Apple devices. This approach aligns with DG’s wider strategy of promoting circularity and sustainability within corporate IT infrastructure.
Unlocking value from idle corporate devices
Breezy’s CEO, Andrii Kosar, pointed out that millions of corporate devices remain idle in warehouses, losing value and creating potential environmental risks. “With trade-in, they become a valuable asset for company budgets, employees, and the planet,” he said. Andrii Kosar emphasized Breezy’s commitment to expanding B2B trade-in solutions across all its operating markets, reinforcing the company’s global vision for a circular tech economy.
More technology for the same budget
For DG’s business clients, the impact is both financial and operational. Timi James Otukoya, Business Development Manager South Africa, explained that the platform allows companies to upgrade more frequently. “Businesses can buy more devices with the same budget, choose more advanced models, and write off old equipment in minutes,” he said.
A win for budgets and the environment
Together, Breezy and Digital Generation are setting a new standard for how companies handle device lifecycles in Africa. The AI-powered B2B trade-in solution empowers businesses to recover value, reduce e-waste, and adopt newer, more efficient technologies all while contributing to a more circular and sustainable tech ecosystem.
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