BOULT, an Indian audio brand, has entered into a long-term strategic partnership with Cashify, India’s largest re-commerce platform for pre-owned smartphones, laptops, smartwatches, and other devices. This collaboration aims to significantly broaden the reach of BOULT’s audio products by leveraging Cashify’s extensive network of over 200 retail stores across the country. The strategic alliance is designed to enhance BOULT’s retail footprint and ensure that more customers across India have easy access to high-quality audio products. With Cashify’s strong presence in the retail sector, this partnership provides a unique opportunity for BOULT to connect with a larger audience and expand its visibility nationwide. This cooperation is a perfect example how used product seamless merge with new products.
Partnership product availability
As part of the collaboration, BOULT’s range of audio products—including True Wireless Stereo (TWS) earphones, smart wearables, and neckbands—will now be available at more than 200 Cashify stores across India. This expansion will allow customers to explore BOULT's popular products in-store, providing them with increased accessibility and more touchpoints to experience BOULT’s innovative designs and superior sound quality. Varun Gupta, Co-founder of BOULT, expressed his enthusiasm about the partnership, stating: “We are thrilled to work with Cashify to bring our products to more customers across India. This collaboration reflects our commitment to expanding our reach and making our innovative audio products accessible to audio enthusiasts everywhere. By leveraging Cashify’s vast retail presence, we are excited to provide customers with more touchpoints to experience and purchase our products.”
Cashify's retail expansion and future opportunities
This partnership also positions BOULT for continuous growth as Cashify continues to expand its retail network. With each new store opening, BOULT’s products will be featured, ensuring that the brand's visibility and availability keep pace with Cashify's growth. Sibgathulla Zeeshan, Business Head (Retail) at Cashify, emphasized the potential of the collaboration, saying: “We see tremendous potential in this partnership, as BOULT’s products align perfectly with our mission to provide customers with high-quality, innovative tech solutions. Together, we look forward to building a strong, positive relationship that benefits both brands while enhancing the overall customer experience.”
A boost for both brands
The partnership will significantly enhance both BOULT and Cashify’s presence in the Indian retail market. As Cashify’s network of stores continues to grow, the availability of BOULT’s products in these locations will increase, allowing more consumers to experience the brand’s cutting-edge audio solutions firsthand. In addition to the physical availability of BOULT’s products, the companies are exploring further opportunities to engage customers, such as offering demo units in Cashify stores. This initiative will enable customers to interact with the full range of BOULT’s audio products before making a purchase, enhancing the shopping experience and encouraging more customers to explore the brand's offerings.
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