As October begins and the holiday season approaches, the used smartphone market reflects strong trends. September 2025’s top-selling devices on Swappa were dominated by Apple, continuing a pattern seen throughout the year. The Apple iPhone 14, Apple iPhone 13, and Apple iPhone 12 claimed the top three spots for September. This highlights sustained consumer demand for slightly older Apple models, valued for their balance of performance and price.
All ten top-selling phones are Apple
Remarkably, all ten smartphones in September’s best-selling list were Apple devices. Even the Apple iPhone 11 remains popular, ranking eighth in September 2025, despite being released in 2019. In 2024, it was the third-best-selling smartphone on Swappa.
Diverse iPhone models show market depth
The September list included models from the Apple iPhone 11 through Apple iPhone 16 series, covering six years of releases. This diversity demonstrates how Apple devices hold long-term value and maintain strong resale performance.
Swappa ensures quality and trust
Swappa, a Kansas City-based peer-to-peer marketplace, emphasizes strict quality control. All devices must be fully functional and carry a clean IMEI-number. Human moderators review every listing, helping buyers avoid fraud and defective products.
Looking ahead to holiday demand
With October underway, demand for used Apple smartphones is expected to rise as consumers prepare for holiday purchases. The strong September performance may indicate which models will continue to dominate the secondary market in the coming months.
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