Bamboo Distribution has rebranded as Bamboo Connect, reflecting its transformation into a technology-led, end-to-end fulfilment partner for mobile and electronic devices. The company, known for insurance-related logistics and lifecycle management, aims to reinforce its role in the circular economy. 4 years ago Rubicon Partners invested in Bamboo Distribution
Sustainability remains a key focus
In an interview with MobileNews managing director Juney Mistiki emphasized that sustainability continues to be at the core of the company’s operations. "We’re continuing to invest in systems and practices that enhance circularity in the mobile device industry," Mistiki said.
A pioneer in the insurance sector
Founded in 2009, Bamboo was among the first to supply refurbished devices to the insurance sector. It now offers claims management, repair and refurbishment, product fulfilment, recycling, and reverse logistics. Its in-house platform, Optima, enables dynamic claims data, asset tracking, trade-in, and buyback solutions.
Operations across three continents
Bamboo Connect operates in over 20 countries across the UK, Europe, and Asia. The company focuses on helping insurers, operators, and tech brands meet growing expectations for fast and cost-effective device replacement without compromising sustainability.
Future
Mistiki highlighted the significance of the rebrand: "Our new identity reflects how far we’ve come and where we’re headed. With over three decades of leadership experience, we are ready to scale our offering while staying true to our values."
Via: MobileNews
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