ITC Malta is not just a tradeshow – it’s a place where genuine partnerships are built, ideas exchanged, and new markets unlocked. At the heart of this event is Ed Elliot-Square, Sales Director of IPT and ITC Malta. With more than two decades of experience in the mobile phone, IT components, and consumer electronics trade, Elliot-Square has a unique vantage point on how this market has evolved—and where it’s heading. We sat down with Ed to talk about his journey, the purpose behind ITC Malta, and what to expect from the 2025 edition.
From world travels to world trade
Back in 2003, fresh off a global backpacking trip and with a university degree in hand, Elliot-Square returned home with no clear plan. His father, Anthony, gave him a challenge: try out the family business for three months and see where it goes. Over twenty years later, Elliot-Square is now Sales Director and one of the leading voices in the international B2B electronics community.
What kept him in the industry? “From day one, it was about people,” he says. “Building relationships, learning the trade, and understanding the challenges companies face, it all fascinated me. That hasn’t changed.”
Today, Elliot-Square’s role involves far more than just sales. He leads strategy, supports a diverse international team, promotes IPT’s services and events, and constantly explores new ways to connect companies more effectively.
A day in the life at IPT
No two days are the same for Elliot-Square. From mediating deals and helping members navigate challenges, to planning event strategy and exploring new business segments, his work is defined by adaptability and focus.
“We’re not a platform that just introduces buyers to sellers,” he explains. “We aim to create a trustworthy environment where businesses feel confident to invest in long-term partnerships.”
Much of that trust is earned through IPT’s platforms and their flagship event, ITC Malta, which Elliot-Square as a cornerstone of their value proposition.
What makes ITC Malta different
When asked why ITC Malta has become such a key date on the industry calendar, Elliot-Square doesn’t hesitate: “It’s about quality, not volume.”
Unlike many industry events that prioritise footfall, ITC Malta focuses on curating high-value connections in a relaxed, informal setting. “You won’t find rushed meetings or noisy exhibition halls here. Instead, you’ll find space to talk, connect, and build real relationships.”
That ethos is backed by years of positive feedback. “Delegates consistently tell us it’s the most valuable event they attend. Some have even described it as business-changing,” Elliot-Square adds.
Building on a global network
Over the years, ITC Malta has evolved from a niche meetup into a global networking hub. Elliot-Square and his team are targeting over 800 vetted delegates and 45+ exhibitors from more than 50 countries for the 2025 edition.
While the event has a strong following in the primary market, there’s a growing emphasis on the secondary and refurbished sector. “We’re seeing explosive growth in the refurbished space,” Elliot-Square notes. “We want to make sure those players are part of the conversation too.”
This global reach creates an unparalleled opportunity for companies of all sizes to connect across geographies, and sectors.
Who should attend ITC Malta 2025
Elliot-Square is clear about the kind of professionals who benefit most: “If you’re in mobile phones, IT components, or consumer electronics—and especially if you’re a distributor, wholesaler, or trader, this event is for you.”
He’s particularly excited to see more attendees from the refurbished tech industry. “The sustainability conversation is becoming central to our industry. ITC Malta is a great place to meet companies who are making a difference in that space.”
From startups looking for exposure to giants like eBay, who have credited ITC Malta with their highest event ROI, the platform delivers tangible business outcomes.
Real stories, real growth
The impact of ITC Malta goes beyond the event itself. Companies have formed distribution partnerships, cracked new markets, and scaled operations as a direct result of conversations that started in Malta.
“I remember one delegate telling me that attending ITC Malta was the single most valuable thing they did for their business that year,” Elliot-Square recalls.
It’s this long-term value, fostered through carefully crafted networking environments, that defines the event’s legacy.
A look ahead to 2025 and beyond
With the 2025 edition on the horizon, Elliot-Square’s focus is clear: scale smartly, diversify the delegate base, and maintain the high-quality standard ITC is known for.
“We’re not chasing numbers. We’re curating value. We want ITC Malta to remain the go-to event for anyone serious about trading mobile and electronic devices.”
To that end, the team is exploring new formats, new venues, and even deeper engagement with the secondary market. “This is about future-proofing the event. If we evolve with the industry, our value to the community only grows.”
Why you should consider attending
For those who’ve never been, Elliot-Square offers a simple message: “Come once and you’ll come back.”
With its informal setup, premium networking opportunities, and proven ROI, ITC Malta is more than just an event. It’s a business accelerator, a think tank, and a social hub all in one.
“You’re not just meeting people, you’re meeting the right people,” Elliot-Square says. “And that makes all the difference.”
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