Market
12
Mar
2025
3
min read

B-Stock: B2B recommerce market is growing faster than primary sales

The latest “State of B2B Recommerce Report 2025” from U.S.-based B-Stock highlights the rapid expansion of the recommerce market. Businesses and end consumers are increasingly prioritizing sustainability and affordability, leading to a growth rate that outpaces the primary market. Online platforms like B-Stock are making it easier for businesses to participate in B2B resale practices.

B-Stock facilitates secondary market transactions

B-Stock specializes in online liquidation auctions, allowing retailers and manufacturers to sell excess, returned, and trade-in inventory to business buyers. While B-Stock is a key player in the U.S. secondary consumer electronics market, its presence outside the U.S. remains limited. The company's platform provides businesses with various resale channels, pricing analytics, and experienced account management support to optimize inventory turnover and maintain brand control. The report shows clearly that the recovery rate, the percentage of pricing recovered relative to original initial pricing, is with over 30% the highest category.

Recommerce trends show impressive figures

According to the report, 2024 saw more than 3.8 million bids placed, over 268,000 transactions completed, and more than 140 million items sold through B-Stock’s platform. These figures underscore the growing reliance on recommerce as businesses seek efficient and profitable ways to manage excess inventory.

Consumer electronics leads recommerce growth

The consumer electronics category experienced a 70% increase in units sold in 2024. Additionally, consumer electronics topped the charts in price recovery rates. The demand for used and refurbished electronics is rising as consumers recognize the improved quality of second-hand inventory and seek cost-saving alternatives. Parents, in particular, are more open to purchasing gently used or refurbished products at reduced prices.

B2B resale platforms provide competitive advantages

B-Stock’s B2B resale platform supports businesses in streamlining their resale processes. By leveraging B-Stock’s tools, companies can accelerate stock turnover while maintaining pricing strategies and brand integrity. With sustainability and affordability becoming key factors in purchasing decisions, recommerce is set to continue its upward trajectory.

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