Data from American B-Stock indicates that US Apple iPhone secondary market pricing in Q3 2025 was largely steady, with modest volatility through spring and summer before a 3.8% depreciation in September tied to the Apple iPhone 17 announcement. The platform, which handles returned, excess, used, refurbished and liquidation merchandise for retailers and manufacturers, continues to provide a bellwether for secondary market trends as volumes shift with each new launch.
Apple iPhone 14 Pro Max leads
The Apple iPhone 14 Pro Max remained the top-selling model on the B-Stock platform for the fourth straight quarter. After reaching a five-month high in May, Grade A pricing eased to an average of approximately € 499 per unit in September. This reflects both seasonal trade-in flows and the increased supply pressure from N-3 devices following a new series debut.
Apple iPhone 14 series high volume
All three Apple iPhone 14 models led the platform in unit volumes during Q3. The model line is now three years old and, as expected, experienced higher trade-in and resale turnover. While Pro and Pro Max variants saw softer ASPs in Q3, Grade A pricing for standard Apple iPhone 14 models hit a four-month high in September, suggesting mixed demand across grades.
Samsung and foldables performing
Samsung’s Galaxy S23 Ultra 5G remained the most popular Samsung device sold on the marketplace. Grade A pricing was stable while Grade B and C improved in August. Notably, Samsung’s Galaxy Z Fold4 5G entered the top three for the first time, with pricing peaking in August and stabilising in September as the foldable category matures.
Preowned sector outpacing new sales
Industry data supports continued momentum for used phones. IDC projects the preowned segment to grow 6.3% in 2025 versus just 1% for new device sales, and roughly 15% of global phone shipments are used models. As supply from trade-ins rises with Apple iPhone 17 sales, Q4 typically brings heavier depreciation; analysts expect a 10-15% drop this quarter, consistent with historical post-launch patterns.
Top sellers
Mid-tier dynamics and consumer choice
IDC also notes a temporary uptick in the US primary market demand for the € 300 to € 600 price tier driven by models such as the Apple iPhone 16e and Samsung S24 FE. In Q2 that tier represented 18% of US smartphone sales. Nonetheless overall mid-tier demand has softened; consumers are bifurcating between high-end upgrades with financing and buying used premium devices at prices comparable to new mid-tier phones.
Futures for recommerce remain constructive. As foldables and premium used supply expand, marketplaces such as B-Stock will play an increasingly central role in price discovery and circularity, helping retailers recover value and reduce waste.
Market
Trade-in
Repair
Refurbishing
