The European Union is set to introduce stricter regulations holding ecommerce platforms like Temu, Shein, and Amazon Marketplace responsible for dangerous or illegal products sold online. The move is part of a broader effort to control the increasing influx of low-cost imports, particularly from China. A draft proposal seen by the Financial Times suggests that customs reforms will require online platforms to submit data before goods arrive in the EU. This will enable officials to inspect and control shipments more effectively. The changes come in response to rising concerns over counterfeit and hazardous products reaching European consumers directly from Asia. Will this impact Europe’s secondary market as well?
Platforms may become the official importer
Currently, individual buyers within the EU are considered the official importers when purchasing goods online. The proposed changes would shift this responsibility to the ecommerce platforms, making them liable for compliance with customs and safety regulations.
Impact on refurbished marketplaces?
Refurbished marketplaces might see little immediate impact since most products sold on these platforms have already been imported into the EU. However, if a marketplace facilitates direct imports from outside the EU by individual consumers, it could become liable under the new rules.
The burden of increasing parcel volumes
In 2024, the EU imported 4.6 billion lower-value parcels, a fourfold increase from 2022. Over 90% of these shipments originated in China. The overwhelming volume has placed a significant strain on European customs authorities.
Duty, VAT, and compliance requirements
Under the reforms, online retailers would be responsible for collecting duty and VAT while ensuring compliance with EU regulations, such as CE, non-USB directive, eco design and energy label. The proposal also seeks to remove the exemption for goods valued under €150, making them subject to standard customs checks.
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