Market
03
Feb
2025
3
min read

Painting India’s recommerce landscape: Budli more than just a marketplace

In India’s rapidly evolving technology sector, Budli.in has emerged as a large player in the recommerce market, enabling consumers to buy and sell used electronic devices. Budli, which means “Change” in Hindi, was founded in 2015. At that time India’s used gadget market was valued at € 9.2 billion but lacked organization, like most markets. Budli.in introduced a seamless C2B and B2B model, providing instant pricing, free shipment pick-up, and direct payments, distinguishing itself from traditional classified platforms. Their Dynamic Instant Pricing System (DIPS) utilizes predictive algorithms, market insights, and advanced pricing analytics. This ensures fair and transparent pricing, addressing a critical challenge in the recommerce sector.

Rapid growth and key milestones

India is the fastest growing country in the global secondary mobile market. In 2025, Budli.in had grown to over 600,000 users and established partnerships with more than 1,000 retailers and eCommerce platforms. The company expanded its coverage across 25,000 Indian post codes and collaborated with leading Indian brands. Smartphones account for 80-85% of transactions.

AI-powered customer assistance and financial solutions

The AI chatbot BELA provides product discovery and real-time support via WhatsApp. Additionally, the Budli offers a 30-day payment window to offline partners, expanding its market reach. During the COVID-19 pandemic, Budli.in launched Device to Dream, a program donating refurbished gadgets to underprivileged students. The initiative ensured free nationwide device collection, verification and redistribution to students, and sustainable e-waste management.

Recognition and environmental commitment and plans

Budli.in’s efforts have been recognized by major international media such as BBC World, Fortune Magazine, and Entrepreneur Magazine. The company has received awards including the CNBC Business Excellence Award and the Digit Zero1 Awards 2024. Additionally, Budli.in actively prevents e-waste and partners with NGOs like CRY and GiveIndia for social impact. With a goal of reaching 100 million customers, Budli.in continues to push for sustainability, affordability, and digital inclusion, reinforcing its position as a leader in India’s recommerce revolution.

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