In a significant move for both affordability and sustainability in consumer tech, Back Market, a global marketplace for verified refurbished electronics, has announced an exclusive partnership with Verizon’s award-winning app-based wireless service, Visible. The collaboration, unveiled by Back Market Founder and CEO Thibaud Hug De Larauze and Visible Managing Director Jeremy Bolton at a press conference in Paris, aims to make high-quality technology and wireless service more accessible to U.S. customers.
Exclusive offer for Back Market customers
Effective immediately, any smartphone purchased on Back Market will come with a special Visible plan offer. Customers will enjoy unlimited data, talk, and messaging for just $20 per month during the first 12 months, a $60 savings per line for the first year. After the initial period, standard rates will apply. This offer not only provides significant savings but also underscores the combined value of refurbished or used devices from Back Market, which cost less than new devices without sacrificing quality.
“Together, Back Market and Visible are reaching the next generation of consumers who care about sustainability and getting the best deal,” said Thibaud Hug De Larauze. “This partnership ensures U.S. customers have more convenience, affordability, and access to refurbished tech that is as good as new but at a fraction of the cost.”
A Commitment to circular economy and sustainability
This partnership aligns with both companies’ missions to reduce the environmental impact of consumer technology by promoting the circular economy. Back Market's marketplace offers verified refurbished devices, extending the lifespan of electronic products and significantly reducing electronic waste. With 5G and 4G LTE networks provided by Verizon, customers also gain access to best-in-class wireless coverage, while contributing to a sustainable future.
Visible Managing Director Jeremy Bolton emphasized the environmental benefits of the collaboration: “We are excited to partner with Back Market to provide a new option for U.S. customers that’s not only affordable but also environmentally-friendly.”
Benefits of the Visible plan for Back Market customers
Customers who take advantage of this offer will enjoy the Visible plan for just $20 per month for 12 months, with unlimited data, talk, and text on Verizon’s 5G and 4G LTE networks. The plan offers coverage for 99% of the U.S. population, along with spam and robocall blocking, free talk and text to Mexico and Canada, and access to a 15-day free trial of Visible’s network.
The exclusive offer adds tremendous value to Back Market’s refurbished devices, which always come with a 30-day money-back guarantee and a one-year warranty. These perks provide peace of mind while contributing to sustainable shopping practices.
Back Market: leading the charge for sustainable tech
Back Market's partnership with Visible reflects its broader mission of lowering the environmental impact of technology by extending the lifespan of electronic devices. Since its founding in Paris in 2014, Back Market has sold over 84 million refurbished devices, preventing approximately 1.6 billion kilograms of carbon emissions globally.
Conclusion
This is a relatively new development: offering wireless subscriptions to Back Market’s expanding U.S. customer base. But is it a smart move? In principle, even if it doesn’t succeed, there’s little risk for Back Market, as this is an “add-on” offering. It further highlights to potential buyers that purchasing used or refurbished devices is highly cost-effective. This partnership could help Back Market gain a larger market share in the highly competitive U.S. landscape, where major players like Reebelo, Amazon, and other marketplaces dominate.
Will this expand to other regions? Possibly, but the European operator market is highly fragmented, meaning Back Market would need to negotiate deals on a country-by-country basis, making it less attractive than the more unified U.S. mobile market.
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