Repair
05
Feb
2025
3
min read

AppleCare+ to become subscription-only

Apple is shifting its AppleCare+ service from a fixed-term prepaid model to a subscription-only offering. The report, originally from Mark Gurman, indicates that Apple has already begun implementing this change. Third-party retailers are no longer selling prepaid AppleCare+ plans, and it is expected to be removed from Apple’s website soon. Unlike Apple’s standard one-year limited warranty and 90 days of free technical support, AppleCare+ covers accidental damage and battery depletion. Customers also get 24/7 priority access to Apple’s technical support team. An extended version of the plan also covers theft and loss, offering broader protection for Apple users. Will this move by Apple have an impact on global repair business?

 Devices covered by AppleCare+

AppleCare+ is available for iPhones, iPads, Macs, Apple Watches, Apple Vision Pro, and Apple Displays. However, smaller accessories such as AirTags, Apple Pencils, keyboards, and mice are not included in the program.

Pricing structure favors subscriptions

Apple introduced indefinite AppleCare+ coverage in 2021. Currently, users pay €13.99 per month for coverage, including theft and loss protection, for an iPhone 16 Pro or iPhone 16 Pro Max. Alternatively, they can opt for a fixed-term one-year plan at €139.99. The prepaid plan offers better value over time, but Apple’s move to a subscription model makes pricing adjustments easier and potentially increases revenue.

Impact on the repair market

This change is unlikely to significantly impact the global repair market. Consumers who use AppleCare+ typically bypass third-party repair shops, whether Apple-authorized or independent, and go directly to Apple for service. As a result, repair providers are expected to see little change in demand.

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