Apple users more likely to trade-in their old phones than Android users

Upfront payments gaining ground in Asia

While operator plans and installment options dominate in the US and UK, Apple iPhone buyers in India and China are increasingly opting to pay the full price upfront. This shift is linked to the popularity of discounts and exclusive online deals, especially through e-commerce platforms in India.

Purchase channels vary by region

The preferred channels for buying an Apple iPhone vary by geography. In the US, carriers remain the top source. In the UK and China, Apple Stores and authorized retailers are the go-to. E-commerce platforms take the lead in India, mainly due to affordability and broader access.

Apple ecosystem drives user loyalty

Counterpoint also notes that Apple iPhone users show strong interest in other Apple products and services. Subscription bundles, privacy settings, and emerging tools like Apple Intelligence are seen as compelling reasons to stay within the Apple ecosystem.

Growing interest in refurbished models

The data further shows a rise in demand for refurbished Apple iPhones, especially in price-sensitive regions. These models offer a balance between affordability and the prestige of owning an Apple product. With rising environmental awareness, many iPhone users also prefer refurbished options for sustainability reasons.

Foldable phones gain mild attention

While Apple has yet to release a foldable iPhone, some Apple iPhone users express curiosity toward foldable devices. However, brand loyalty and ecosystem integration appear to outweigh this interest for now.