Need Apple devices for the Black Friday season?

The term Black Friday was first used in Philadelphia in the 1950s by local police officers describing the traffic chaos and crowded streets that followed Thanksgiving. Retailers later reframed the term to signify moving “into the black,” meaning profit. By the 1980s, the day had become the unofficial start of the U.S. holiday shopping season. The phenomenon soon expanded worldwide, boosted by the rise of e-commerce. In 2005, Cyber Monday was introduced to encourage online shopping, marking the beginning of what would become one of the most profitable retail periods each year. Together, these two days now represent a massive driver of global consumer spending, especially in the secondary mobile market.

Electronics lead the spending surge

Electronics remain the biggest category for shoppers during Black Friday and Cyber Monday. In the United States alone, online Black Friday sales reached roughly, in 2024, € 10.2 billion. Monday showing, especially electronics, a 452% increase compared to a regular October day. Globally, Black Friday online sales have been estimated at € 74.4 billion, while Cyber Monday added another € 49.7 billion. However, consolidated data on the electronics segment across both events remains limited. What is clear is that consumer appetite for devices continues to rise year after year.

Secondary market still catching up

Despite the size and scale of these shopping events, the secondary market often lags in preparation. Few refurbishers, distributors, or traders anticipate the Black Friday and Cyber Monday rush. According to David He, Orient Telecom’s Commercial Director, a leading supplier in the refurbished and AS-IS device sector, that gap is an opportunity for those who act early.

Orient Telecom's David He confirmed to SecondaryMarket.news that the company can still ship Apple devices before the seasonal surge. With the right inventory ready, resellers can capture the wave of consumer demand without delays or price spikes.

Orient Telecom’s ready-to-ship lineup

Orient Telecom currently offers ready-to-ship CPO and AS-IS Apple devices including Apple iPhones, iPads, Apple Watches, and AirPods. Every model is tested, graded, and prepared for immediate resale across major online marketplaces such as Amazon and Back Market. Supply is limited, according to Orient and warns that restocking before December will be nearly impossible once this batch sells out.

Early buyers gain the advantage

Every fourth quarter tells the same story: demand spikes, prices fluctuate, and supply chains tighten. Early buyers consistently outperform latecomers, securing better prices and faster deliveries. Orient Telecom is simple: finalise orders in time for the upcoming sales period. Orien Telecom: “Those who act now can still access verified, high-performing devices that are ready to sell instantly, giving resellers a crucial edge in what promises to be another record-breaking Black Friday”.