Apkudo has introduced its Device Passport, a persistent digital record that travels with every connected device throughout its entire lifecycle. The Device Passport provides trusted data on condition, usage, history, and movement, enabling greater transparency for carriers, OEMs, logistics firms, insurers, regulators, and consumers. This breakthrough is built on the AI-driven Apkudo Platform, a purpose-built infrastructure for capturing, connecting, and activating data at scale.
Tackling inefficiencies in reverse logistics
While forward logistics in the mobile industry has evolved rapidly, reverse logistics such as trade-ins, repairs, returns, and resale still lack automation and structure. Billions of euros in device value are lost yearly due to fragmented data and low buyer confidence. Apkudo aims to address this gap with real-time, verifiable data that supports smart decisions in the circular economy.
The power of a persistent identity
The Device Passport acts as a living ledger, following the device from launch through return, refurbishment, and resale. It makes data about condition, certification, and ownership available instantly, boosting confidence in used devices.
Device AI transforms data into decisions
Apkudo’s platform is not just a passive repository. It includes Device AI, a custom-built suite of AI services that learns from every lifecycle phase. These agents help automate grading, optimize workflows, and reduce operational costs. This continuous learning process helps partners unlock more value from every device.
Automation meets regulation and sustainability
Built with global compliance in mind, especially the EU’s circular economy policies, the Apkudo Platform enables traceability and accountability. Its integration with robotics, warehouse systems, and third-party sources allows for consistent, automated data collection across touchpoints.
Bridging value, compliance, and trust
According to Apkudo CEO Josh Matthews, the real innovation lies not only in the Passport but in the system behind it. “The Device Passport is more than a record; it’s the foundation of a circular economy for connected devices,” Josh Matthews said. “With Device AI powering the platform, our partners can act on insight, reduce waste, and recapture economic value from every Apple iPhone or device that moves through their hands.”
Market
Trade-in
Repair
Refurbishing
