Alchemy, an Irish technology refurbishment specialist founded in 2017 and a key partner behind Apple’s trade in programme, has become a significant player in the global secondary electronics market. Since launch, the company has processed more than 12 million devices, reflecting the rapid industrialisation of professional refurbishment and recommerce models. The business was co-founded by three executives who share ownership and operational responsibility while living and working on different continents, an approach that diverges sharply from conventional executive structures in industrial technology companies. Chief marketing officer James Murdock recently outlined how this distributed leadership model functions in an interview with British newspaper The Times. While the organisational setup offers an unconventional perspective on global management, SecondaryMarket.news was primarily focused on the implications for Alchemy’s financial performance, particularly its projected results for 2025.
Revenue growth trajectory
Alchemy reported € 655 million in revenue for the financial year ending March 2024, representing a 60% year on year increase. The company is now projecting global revenues of US$ 1 billion (over € 855 million) for 2025, underlining the pace at which demand for refurbished devices is accelerating as enterprises integrate circular economy objectives into procurement and IT lifecycle strategies.
Expanding global operations
The company employs nearly 400 people and operates refurbishment facilities across the US, UK, Australia, Dubai, Hong Kong, Mexico, South Korea, Taiwan and Japan. This footprint positions Alchemy close to major trade in flows (and Apple) and resale markets, supporting efficient device recovery, grading and redistribution across multiple regions.
Conclusion
Alchemy continues to deliver double digit growth as the refurbished smartphone and electronics markets move into a more mature phase. As the sector scales, the company’s operating model underscores how organisational design can evolve into a meaningful competitive differentiator, supporting Alchemy’s emergence as a truly global refurbishment player. This positioning stands in contrast to several large US based competitors whose scale and market access remain closely tied to direct relationships with major OEMs such as Apple, rather than to independently built, globally distributed refurbishment and recommerce capabilities.
Via: The Times
Market
Trade-in
Repair
Refurbishing
