Fairown has launched a next-generation embedded finance tool that combines spot and forward trade-in with Breezy’s AI-powered valuation technology. This new integrated offering is now available to businesses in Poland, Germany, and the Nordic region. The unified platform promotes sustainable ownership by enabling retailers to offer immediate device buybacks and guaranteed future returns on new equipment purchases. Forward trade-in is become hot in the global secondary mobile markets as similar initiatives were taken by Recommerce Group and Dipli. New is this partnership is the combination of financing and forward trade-in.
How the combined solution works
The solution allows users to return devices they no longer need in exchange for spot trade-in value. Simultaneously, it guarantees a future buyback value for newly purchased devices, referred to as forward trade-in. This bundled approach supports affordability, extends the lifecycle of tech products, and makes it easier for consumers to switch devices regularly without creating e-waste.
Breezy enables seamless user experience
Breezy’s double trade-in technology is central to the offer. It enables rapid device evaluation using AI and integrates directly into both physical retail and e-commerce environments. Customers benefit from fast and fair device valuation, while loans and trade-ins are handled in one step with no added friction. Enterprises gain from greater repeat business and reduced environmental impact.
A model fit for various use cases
This approach is ideal for devices with short upgrade cycles, limited-use products, or goods with high resale value. Retailers benefit from increased affordability, improved inventory control, and real-time dashboard insights into the program’s performance.
Built on strong partnerships and values
According to Breezy CEO Andrii Kosar, the key to success lies in simplicity and alignment: “To make sustainable buying a lifestyle, the process must be simple and rewarding.” Fairown’s CEO Hendrik Roosna echoed this sentiment, stating that their model is based on collaboration and purpose-built to promote circularity: “Use what you need, return what you don’t.”
Trusted across multiple European markets
Already used by retailers in Lithuania, Latvia, Estonia, Finland, Sweden, Norway, and Denmark, the Fairown-Breezy platform supports over 100,000 customers in Europe. It is implemented by major names such as iSpot Poland, an Apple Premium Reseller, and global brands like STIHL and BSH’s BlueMovement.
Market
Trade-in
Repair
Refurbishing
